01

Understand the potential

Frame the context, the owner’s objectives and alternative approaches to value enhancement. Distinguish assumptions from available evidence and outstanding checks.

02

Define the positioning

Identify the audience, value proposition and defining qualities of the project. Connect documented characteristics, identity and commercial presentation.

03

Coordinate expertise

Organise collaboration between the owner, technical professionals and advisers. Design, planning, legal and tax matters are examined by the relevant professionals within the agreed engagement.

04

Present and guide

Dossiers, content, website and a commercial process aligned with the project. Accurate information to support conversations with potential buyers and relevant professional contacts.

A REFERENCE PROJECT

Villa Rocca Lavagna

One historic villa, six residences, an identity to bring forward.

Architecture, the story of the place and commercial information come together in a distinctive residential project.

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URBAN HOUSE LUX · PRIVATE BRIEF

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