YOUR PROJECT OUTCOME
An integrated dossier with evidence, positioning, three applications, tested AI procedures and an operational growth plan with explicit controls.
Who it is for
Entrepreneurs, consultants and brand managers seeking to bring existing skills together in one coherent project.
What you need to start
A real project, access to the necessary materials and skills equivalent to the strategy, creative direction and AI programmes. Specialist technical production is defined within the project scope.
The curriculum
01Brief and diagnosis
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Define a manageable problem and assess the starting point. Use AI to challenge the brief and establish sources, quality criteria and data-handling limits.
02The strategic choice
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Develop three positioning directions with AI and subject them to critical comparison. Select a proposal using evidence, economic constraints and real feedback, documenting the decision.
03Identity and presence
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Translate strategy into brand instructions and produce three AI-supported applications. Explain selections, rejected options and corrections that preserve identity and offer fidelity.
04The marketing system
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Connect content, enquiries and commercial materials within a reusable AI procedure. Define inputs, outputs, responsibilities, approvals and update management.
05AI, controls and measurement
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Test process quality and accuracy, checking sources and calculations. Prepare metrics and a commercial experiment appropriate to project resources and scale.
06Presentation and final review
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Present the project, prototype and human-review record. Defend decisions with evidence, incorporate critique and deliver a development plan with verification thresholds.
The final project
A complete dossier, three applications, an AI procedure prototype, a test register and an experimental plan: a final project connecting identity, operations and measurement.
Planned assessment criteria
The planned final review uses a shared rubric covering evidence, consistency, execution quality, feasibility, controls and measurability. The intended outcome is a defensible, usable project, with no guarantee of commercial results.
Tools and materials
- AI assistants selected for the project
- Canva or Figma
- Analysis and measurement worksheet
- Project dossier and review rubric
Listed tools are examples, not partnerships. Access requirements and possible additional costs will be specified before enrolment.
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