YOUR PROJECT OUTCOME
A real estate dossier with a documentary foundation, identity, AI-supported materials, human verification record and update procedure.
Who it is for
Real estate professionals, developers, architects and communications specialists working on premium residential projects.
What you need to start
Authorised project documentation or a willingness to work on a teaching case. This is a marketing programme and does not replace technical, tax or legal due diligence.
The curriculum
01The documentary foundation
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Organise floor plans, specifications and project status into an authorised knowledge base. Test AI on documentary questions and require source references, recording missing information.
02Audience and reasons to choose
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Connect housing needs to actual property features. Use AI to organise objections and audience hypotheses, checking them against real enquiries and conversations.
03Identity and visual language
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Examine decisions made for Villa Rocca and Urban House Lux. Prepare AI instructions that distinguish the operator’s brand from the development’s identity while preserving visual and verbal consistency.
04Images faithful to the project
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Assess photography, renderings and concepts produced or adapted with AI. Check plans, proportions, amenities and context against documentation and qualified review, identifying illustrative materials.
05The presentation system
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Develop a project page and presentation materials with AI using confirmed information. Verify every detail before publication and define the handover to the sales contact.
06Enquiries and updates
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Design responses and post-viewing materials with AI support. Present the final dossier, distinguishing drafts, approvals, communication activity and documented outcomes.
The final project
A launch dossier with a page, brochure outline, three coordinated content pieces, an AI knowledge base and a verification record for information and imagery.
Planned assessment criteria
Planned review criteria include documentary accuracy, information clarity, identity consistency and commercial usefulness. The project is not assessed against promised sales or returns.
Tools and materials
- Project documentation
- AI assistant
- Canva or Figma
- Content verification register
Listed tools are examples, not partnerships. Access requirements and possible additional costs will be specified before enrolment.
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