YOUR PROJECT OUTCOME
A visibility plan with an AI-assisted audit, reviewed pages, technical specifications and a results-verification protocol.
Who it is for
Marketing leaders, professionals and entrepreneurs managing a website who want to understand visibility in traditional and generative search.
What you need to start
Access to a website or a teaching case. Some operational checks may require support from the website's technical lead.
The curriculum
01SEO, GEO and the limits of claims
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Distinguish indexing, rankings, AI answers and traffic. Check an AI assistant’s recommendations against current official documentation and reject unsupported advice.
02Questions, intent and architecture
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Organise questions and intent with AI using research and available data. Verify that service, course and insight pages meet genuine needs and have understandable internal links.
03Content supported by evidence
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Develop AI drafts grounded in sources and original cases. Review accuracy, voice and usefulness; provide authorship, dates and evidence instead of publishing generic summaries.
04Essential technical checks
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Use AI to interpret technical tool results and check those results directly. Review crawler access, titles, canonicals, sitemaps, mobile experience and performance with the technical lead.
05Consistent structured data
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Prepare markup with AI assistance and validate it. Compare each property with visible information, removing unconfirmed prices, reviews, availability or credentials.
06Measurement with clear distinctions
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Present three improved pages and a monitoring plan. Use AI to interpret signals and suggest alternative explanations while making sample limits and attribution uncertainty explicit.
The final project
An AI-assisted audit, content map, three reviewed pages, validated markup and measurement protocol with a human-decision record.
Planned assessment criteria
Planned review criteria include answer usefulness, source traceability, markup consistency and feasible improvements. The aim is to improve site quality and accessibility, not to promise rankings or citations.
Tools and materials
- Google Search Console, where available
- Google Search Central
- Lighthouse
- Structured-data validators
- AI assistant with source verification
Listed tools are examples, not partnerships. Access requirements and possible additional costs will be specified before enrolment.
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