Content Strategy with AI: A Recognisable Editorial System

Design an editorial system in which AI works from defined sources, voice and objectives. From topic research to multiformat production, build a process with clear responsibilities, human review and measures of relevance.

Raffaella Giove · Brand & Growth Strategist

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YOUR PROJECT OUTCOME

A four-week editorial system with sources, AI instructions, six reviewed content pieces and criteria for assessing usefulness and consistency.

Who it is for

Brand managers, consultants, professionals and small teams producing content for their businesses.

What you need to start

A defined positioning and one primary channel to work on. Existing brand materials and genuine customer questions are useful.

The curriculum

The role of content

Connect customer questions and content to the customer journey. Use AI to organise real questions and identify gaps, verifying that topics address documented needs.

Voice and editorial standards

Build an editorial knowledge base covering voice, messages and acceptable evidence. Test AI instructions against examples and counterexamples, correcting deviations and invented claims.

From project to story

Turn documented projects and decisions into content. Use AI to explore narrative structures and review them for accuracy, originality and respect for the people involved.

Production and adaptation

Design an AI sequence for research, drafting and multiformat adaptation. Establish review stages and check that adaptations preserve meaning and identity.

Review before publication

Verify sources, rights, tone and visual quality before publication. Separate automated production from authorisation, with clear responsibilities and version control.

Measurement and learning

Analyse data and feedback with AI, comparing alternative interpretations. Present the final editorial plan with reasoned revisions and criteria for updating the system.

The final project

A four-week plan, six complete pieces, a case study and a documented AI procedure with sources, reviews and indicators.

Planned assessment criteria

Planned review criteria include consistency of voice, quality of evidence, audience usefulness and operational sustainability. Content volume does not substitute for relevance.

Tools and materials

Text-based AI assistant
Canva or Figma
Editorial calendar
Native channel analytics

Listed tools are examples, not partnerships. Access requirements and possible additional costs will be specified before enrolment.

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