YOUR PROJECT OUTCOME
A visual system with a before-and-after diagnosis, AI-generated alternatives, selection criteria, fidelity checks and three coordinated applications.
Who it is for
Brand managers, communications professionals and entrepreneurs who commission, assess or develop visual materials.
What you need to start
A brand to analyse and basic familiarity with a graphic design editor. This programme does not replace specialist training in graphic or interface design.
The curriculum
01Reading the existing identity
+
Analyse hierarchy, typography, colour and imagery through a shared framework. Compare human and AI assessments, checking errors and separating readability from personal preference.
02The value to make visible
+
Connect decisions to the audience and positioning. Prepare an AI brief specifying objectives, invariants, authorised materials and exclusion criteria.
03References without imitation
+
Study editorial and digital references to identify principles. Use AI to explore original directions without reproducing other brands’ marks, identifying styles or materials.
04The visual system
+
Translate the direction into palettes, type scales, grids and image rules. Generate AI-supported applications and refine them through contrast, legibility and consistency checks.
05AI and quality control
+
Assess in-image text, artefacts, subject fidelity, usage rights and product representation. Establish revisions and human approval before materials are used.
06The before-and-after critique
+
Present a before-and-after project and the selection process behind AI proposals. Gather external feedback and explain revisions, including rejected options.
The final project
A coordinated transformation of a homepage, presentation and social content, with visual guidelines, AI instructions, rejected alternatives and a record of human corrections.
Planned assessment criteria
Planned review criteria include alignment with positioning, distinctiveness, legibility, image fidelity and the quality of the rationale. An attractive result must be supported by explicit design decisions.
Tools and materials
- Canva or Figma
- Image-generation tools
- Contrast checker
- Visual critique framework
Listed tools are examples, not partnerships. Access requirements and possible additional costs will be specified before enrolment.
← Back to the course catalogue