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Urban House LUX | Real Estate Luxury
Culture Urban House Lux — Art, Architecture, and Heritage to Live in
Our magazine dedicated to the culture of luxury
Editorial articles on art, architecture, luxury, and cultural heritage. Critical reflections on the intangible value of real estate.



Urban Lux Culture
LIMITED EDITION


When Time Is Worth 7.7 Million: The Watch That Tells the End of an Era
The Ultra-Complicated Audemars Piguet Watch of 1914 The ultra-complicated Audemars Piguet pocket watch of 1914 represents one of the absolute pinnacles of historic high watchmaking. Sold at auction for the record sum of 7.7 million dollars, this timepiece is not merely a luxury object, but an authentic cultural artifact that speaks to the relationship between time, knowledge, and European civilization. A masterpiece of high watchmaking at the dawn of modernity In 1914, as Eur

Raffaella Giove
Dec 16, 20252 min read


Rocca Calascio: The Mysterious Italian Fortress That Captivates Scholars, Travelers, and Cultural Explorers
Among Italy’s vast cultural heritage, there are places that transcend conventional tourism—sites that do not simply tell history but embody it, suspend it, and stage it with an almost supernatural intensity. One of these rare places is Rocca Calascio , the medieval fortress in Abruzzo often described as one of the most mysterious places in Italy . Perched over 1,400 meters above sea level, surrounded by the sweeping landscapes of the Gran Sasso massif, Rocca Calascio is a

Raffaella Giove
Dec 3, 20253 min read


The new Cartier Foundation: Paris between memory and transparency
In the heart of Paris, between the Louvre and the Palais-Royal, stands the new headquarters of the Fondation Cartier pour l'art contemporain , designed by Jean Nouvel as a refined balance between heritage and vision. The building, originally constructed for the 1855 Universal Exhibition, has been transformed into a sculpture of glass, light, and memory . Nouvel does not erase history, but transcends it: he maintains the monumental 19th-century façade and integrates it into

Raffaella Giove
Nov 28, 20252 min read


Aesthetics of Everyday Life: New Scenarios of Luxury
Contemporary luxury no longer exists solely in palaces, jewels, or designer labels. Today, it manifests itself in silent gestures, in spaces inhabited with awareness, in experiences capable of shaping a quality of time . The new aesthetic of living moves away from ostentation to rediscover an intimate luxury, linked to culture, materials, and care. From possession to experience If in the twentieth century luxury was synonymous with rarity and accumulation, in the twenty-fir

Raffaella Giove
Nov 28, 20252 min read


Private Luxury in the East: A Comparative Analysis of the Jewels of Palmyra Ladies
Between the Syrian desert and the caravan routes that linked Rome, Persia, and India, one of the most refined civilizations of antiquity flourished: Palmyra . A city of traders, philosophers, and queens, a place where sand and gold fused into a unique aesthetic, suspended between East and West. Its women's jewels were not mere ornaments, but manifestos of identity , symbols of power, and the secret languages of private luxury. Palmyra: the city of trade and ornamentation Pa

Raffaella Giove
Nov 28, 20252 min read


Private Luxuria in Ancient Rome: Aesthetics, Power, and the Intimacy of Possession
Private Luxuria in Ancient Rome: Aesthetics, Power, and the Intimacy of Possession In ancient Rome, luxuria was not simply a material excess: it was a language. Behind the polished marbles, the oriental fabrics, and the perfumes of Arabia lay an aesthetic system that united political power, personal desire, and the construction of identity . To possess—in imperial Rome—meant to exhibit the measure of one's dominion over the world . 1. From virtus to luxuria: a paradigm shi

Raffaella Giove
Nov 28, 20253 min read
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