Our areas of excellence

Italy – Heritage and Light

The heart of our portfolio: historic villas, designer homes, restored castles and monasteries.
A select collection for investors and collectors seeking authenticity, silence, and provenance.

• Piedmont and Langhe ▪ wine culture and heritage homes

• Umbria and Tuscany ▪ monastic landscapes and art villages

• Lombardy and Lake Como ▪ discreet elegance and rational architecture

• Florence ▪ Renaissance palaces and designer apartments

Europe – Culture, Investment, Vision

A network of off-market European destinations for those wishing to diversify their assets in areas of historical and fiscal value.
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• France ▪ Provence and Paris, charm and art de vivre

• Spain ▪ Balearics and Andalusia, Mediterranean authenticity

• Switzerland ▪ discretion, stability and private advisory

Morocco – Elegance and Rebirth

Marrakech represents the bridge between culture, art and international investment.
Here Urban House Lux is based with its Luxury Ambassador Desk, dedicated to European and CIS clients.
Historic riads, villas in the palm grove, desert resorts: places of soul and vision, where East and West meet under the same golden light.

Urban House Lux Method: Beyond Geography

We are not looking for locations, but energies, contexts where architecture meets the soul.
Each destination is interpreted according to the principles of our Silent Value Index:
light, privacy, culture, matter, well-being and ritual.
This approach allows us to identify properties that are invisible to conventional markets, but have extremely high economic and symbolic potential.

Services by Destination

• Property Scouting Reserved in areas with high cultural and performance potential.

• Strategic Territorial Analysis: taxation, elite tourism, infrastructure, value growth.

• Cultural Investment Advisory: Interpreting the Historical and Social Context.

• Post-Purchase Management and Restyling, with local craftsmen and art curators.

• Club & International Network Access, for a lifetime of select relationships.

In every Urban House Lux destination, luxury manifests itself as a silent experience:
the light of a cloister, the sound of a garden, the quiet of a terrace overlooking Florence, the scent of a Moroccan patio.

These are the signs of true value—invisible, but deeply perceptible.