YOUR PROJECT OUTCOME
A luxury or fashion dossier with verified research, three AI scenarios, a campaign concept, customer experience, human controls and a measurement plan.
Who it is for
Entrepreneurs, brand managers, marketing leaders and communications professionals working in luxury, fashion or premium services.
What you need to start
Basic experience in marketing or brand management, familiarity with AI tools and a real or teaching project. The programme covers strategy and communication, not technical garment design.
The curriculum
01Luxury economics and brand codes
+
Analyse symbolic value, quality, distribution and economic sustainability. Use AI to compare models and strategic tensions, verifying data and interpretations against sources.
02AI and customer understanding
+
Organise research and authorised conversations with AI. Check samples and citations, distinguishing expressed preferences from assumptions about wealth, intentions or affiliations.
03Positioning and the offer portfolio
+
Compare three AI-developed scenarios and assess alignment with brand codes. Define the promise and evidence, subjecting new experiences or services to economic criteria and human review.
04Creative direction and brand consistency
+
Translate identity and brand codes into AI instructions for imagery and copy. Assess distinctiveness, product fidelity, rights and consistency, documenting selection and corrections.
05Fashion: collection narrative and campaign
+
Design a collection or launch narrative with AI using authorised materials. Build the campaign and calendar while preserving actual characteristics and separating communication from technical product development.
06Clienteling and personal experience
+
Design relationships around stated preferences and relevant data. Use AI to prepare service delivery, with access limits and human approval for sensitive communications and decisions.
07AI search, content and measurement
+
Develop evidence-based AI content accessible to search systems. Verify quality, markup and metrics, distinguishing visibility, enquiries and attributable commercial outcomes.
08Governance and the final project
+
Present an AI-adoption proposal with scenarios, campaign and service design. Define controls, responsibilities, resources and suspension criteria, submitting the final project to documented critique.
The final project
A luxury or fashion dossier with three compared AI scenarios, campaign concept, clienteling design, controlled procedure, human-review record and verification plan.
Planned assessment criteria
Planned review criteria include sector understanding, strength of evidence, creative quality, product fidelity, respect for brand identity and economic feasibility. The project must state what is established, what is assumed and what requires validation.
Tools and materials
- AI assistants for research and synthesis
- Visual production tools
- Authorised brand materials
- Customer-experience map
- Source and control register
Listed tools are examples, not partnerships. Access requirements and possible additional costs will be specified before enrolment.
← Back to the course catalogue